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Simple Strategies to Increase Online Sales in Small Business

Marketing | 6 minutes read | 4 months ago | 136 views

Simple Strategies to Increase Online Sales in Small Business

Introduction

Here are some simple strategies to get you started:

Make sure your website is user-friendly.

Your website is the first point of contact with your customers. If you want to increase your online sales, it's important that your website is easy-to-use, user-friendly and converts visitors into customers.

There are a few things you can do to ensure this happens:

  • Make sure the navigation of your website is simple and intuitive. It should be straightforward for users to find what they're looking for on the site quickly, without having to hunt around or go through several levels of menus.

  • Ensure that it looks good on mobile devices too—around 50% of web traffic comes from mobile devices these days (so if you don't optimize for mobile users yet, now is definitely the time). This includes making sure any images or illustrations in your content are responsive so they show up correctly on different screen sizes; otherwise they may appear distorted when viewed on a smartphone screen or tablet display (which could deter potential buyers).

  • Make sure there's enough white space around elements so people aren't distracted by overcrowding—this will also help improve readability and make the page easier on their eyes!

Offer free shipping.

  • Offer free shipping.

  • Increase customer satisfaction, loyalty and trust.

  • Increase average order value.

  • Increase average order size.

  • Increase average order frequency.

Upsell with related products.

Upselling is a strategy that involves offering customers more expensive products when they are purchasing a cheaper one. For example, if you’re selling a $10 item on your website, you could offer them the same item at $20 or even more. Upselling can be done before or after the purchase is completed and should always be related to whatever else the customer has purchased or viewed during their visit to your site.

Because upselling often increases both sales and profit margins for businesses, it can also help increase customer satisfaction levels since customers feel like they’re getting more value for their money than in just buying one product alone (or without being asked). At the same time though—as mentioned earlier—you need not only offer an upgrade but have something worthwhile enough that will encourage people into making this choice instead of simply saying no thanks!

Improve customer service.

  • Provide a contact number.

  • Provide a chat service.

  • Live chat service for live interaction with customers is becoming very popular nowadays, as it allows you to make sure that your customer gets the best experience possible and can solve their problems on the spot.

Use pop-ups to offer discounts, newsletters and more.

>BONUS: Use pop-ups to offer discounts, newsletters and more.

You’ve probably seen these pop-ups on your social media feed during the holiday season. Pop-ups are a great way to get people interested in your business and what you have to offer, especially if you’re trying to sell something seasonal. The trick is making sure that the pop-up is relevant for your audience—and not annoying them by forcing them into it. If you want to use this strategy on your website, here are some tips:

  • Make sure it’s relevant – This one should go without saying, but make sure that the content within the popup doesn’t take away from whatever they came there for (i.e., don't try pushing someone who just clicked through because they saw an article on fitness into something about debt relief).

  • Test different versions – Even if you're confident in how relevant or valuable any given piece of content may be for your audience, having multiple versions out there can help increase conversions because it allows people who might otherwise not convert due to poor timing (or other reasons) an opportunity at redemption later on down the line when another version becomes available again!

Run online promotions and contests on social media.

Give your customers a reason to share your contest with their friends and followers. The easiest way to do this is by offering giveaways or discounts. You could also offer social media-only specials or refer a friend offers that are only good for sharing on social media (e.g., “If you share this post, we will give you $10 off your next purchase!”).

Make sure that the prize is something that people would be excited about winning—maybe even a gift card? Something customers will want to get their hands on!

Let your customers check out as guests.

The best way to increase online sales is to make it as easy as possible for customers to check out. That means not requiring them to create an account, enter their credit card information, enter their email address, provide their phone number or physical address.

Why does this matter? Because at some point in the checkout process you’re going to ask them about all of these things! You might even have a few fields that ask for more than one item from the list above. By asking too much up front or in your first contact with a potential customer, you can easily scare them off and they may never come back.

The less hurdles between the prospect and payment method (especially if there are multiple steps involved), the better chance that they will complete the purchase process successfully and become repeat customers over time.

Collect email addresses to grow your customer base.

One of the most effective ways to boost your online sales is by collecting email addresses, which can be used to build a customer base. Email marketing is the most effective way to communicate with your customers and build brand loyalty, and it’s easy to do it yourself if you have a website. Many e-commerce platforms have built-in tools for collecting email addresses from visitors or customers—check out Shopify's or BigCommerce's integrations with Mailchimp. If you don't have access to an integrated solution, try one of these services:

  • Campaign Monitor

  • Aweber

There are many ways to increase sales but these strategies can help boost your sales quickly.

There are many ways to increase sales but these strategies can help boost your sales quickly.

  • Try to make the customer feel good about buying from you. If customers enjoy the experience of buying from your company, they will be more likely to return and buy again in the future.

  • Make it easy for customers to pay for their purchase by providing them with a secure checkout experience on all devices including desktop, mobile phone, tablet and smartwatch. This means offering fast shipping options, tracking information and other methods of payment such as PayPal or credit card processing through Stripe or Square Reader which are easy-to-use tools that most small business owners have access too these days thanks largely in part because of software like Shopify which allows anyone with an idea for an online store without any coding experience at all get started right away!

Conclusion

These are some of the most effective ways to increase sales. If you are looking for a better way to run your business, then I highly recommend that you try out these strategies.

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